![]() Tinder is free for anyone to use, but with their premium subscription plans, users can increase their possibility of matching with more people. A great implementation of a Subscription model is made by Tinder through their Tinder Plus Edition. extra likes) on a monthly or yearly basis. Subscription: is a popular monetization strategy approach among dating apps where users can purchase premium features (e.g.Below is an overview of some monetization strategies that dating apps have adopted: In order to maximize their revenue potential, dating apps have implemented different monetization strategies such as Offerwalls, Rewarded Videos, In-app Purchases & Rewarded Surveys. Taking the US market as a point of reference, today’s champions in the dating app category are Tinder with 8.2 million active users, PoF with 6.7 million active users, Match with 5.1 million active users, OK Cupid with 5.1 million active users and Grindr with 1.9 million active users.Īn obvious question raised is how dating apps manage to generate and increase their revenues over the last years since 70% of their users are reluctant to pay for any premium features within their dating apps.ĭating apps face a number of challenges: designing the app environment, protecting their users’ data, expanding their user base, as well as building a constant revenue stream. Revenue of dating apps in million US$ - Source: Statista Online dating apps users in millions - Source: Statista As for their revenues, those are expected to reach $ 1,221 during 2019 whereas in 2023 are expected to rise to $1.447 million. ![]() Today, online dating apps users count almost 139 million worldwide whereas in 2023 they are expected to rise to 161 million. The 84% of Americans who use dating apps said that they were using online dating apps to look for a romantic relationship, whereas 43% of them stated that they were using dating apps for friendly contacts and only 24% of the users were using it explicitly for sexual encounters.Īs Statista indicates, both the total number of users and the total revenue of dating apps are rising year after year and are expected to grow further in the next few years. Net loss widened to $26.1 million during the quarter, or 1 cent a share, from a net loss of $17.2 million a year ago.Online dating is becoming more normalized by society as an increasing amount of users find online dating as something which is socially accepted. ![]() Analysts on average had expected a revenue of $163.3 million, according to Refinitiv IBES data. It also has verticals like Bumble BFF and Bumble Bizz that are dedicated to make friendships and professional connection.įounded by Tinder co-founder Whitney Wolfe Herd, Bumble raised $2.2 billion in its initial public offering last month, following which Herd became the youngest female CEO to ever take a company public.īumble, which operates two major apps Badoo and Bumble, posted a 31.1% rise in revenue to $165.6 million in the fourth quarter, first earnings report since it went public. The company differentiates itself from competitors, biggest rival being Match Group's Tinder, by allowing women to make the first move. dating market, with close to 5.5 million average monthly active users and 2.2 million downloads in the United States alone, during the quarter, according to data from analytics firm Apptopia. Texas-based Bumble expects current quarter revenue to be in the range of $163 million and $165 million.īumble boasted of 12.7% of the U.S. The company said it will build its friendship product Bumble BFF beyond its minimum viable offering as it expects friendships and platonic relationships at large to be a massive opportunity going forward. Bumble Inc on Wednesday said it expects pent up demand from people who had been avoiding dating in person due to the COVID-19 pandemic, after it reported a bigger-than-expected rise in fourth-quarter revenue.ĭating apps have benefited from social distancing restrictions that made people yearn for company as casual gatherings with friends and family became a rarity.
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